Ubermetrics study: Consumers see insects, cultured meat & Co positiv

The global food market is a dynamic market and subject to many influencing factors such as global warming and changing consumer preferences. Given food’s emotional quality, consumer attitudes will determine failure or success of innovative ideas in food.
Ubermetrics therefore analysed communication patterns in Europe and North America. They found that although attitudes differ in parts, generally, consumers are surprisingly open and positive to insect burgers, synthetic meat and vertical farming - all topics which seem to be largely ignored by industry associations.

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